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Regular maintenance is a must to keep your WordPress website running smoothly. This includes regular plugin, theme, and WordPress core updates. It also means fixing any issues as they come along, lest they snowball and start causing you headaches. Still, website maintenance is crucial so as to stay up-to-date with the latest security and functionality standards.
Unfortunately, regular maintenance takes a lot of time. All these tasks add up, so in the end, you may end up feeling more like an IT tech and less like the loving owner of your website. And certainly, you didn’t start a website or blog to consistently deal with maintenance - you did it to expand your business or share your ideas.
Luckily, there’s a way to do both. In order for you to pay attention to the content and design of your website - the things that really matter to you - you may wish to outsource maintenance to a third party. At Domain Name Sanity, we provide website maintenance services that will keep your website healthy and running smoothly, and you - worry-free. We’ll manage the maintenance, so you can focus on the bigger picture.
Let’s say you own a hotel. You will decide on its architecture, aesthetics, and atmosphere; you will decide on your pricing; you will be in charge of whether you’re going for quantity or quality. But a hotel is a big business endeavor, so while you’re making all these managerial decisions, you can’t also tidy the rooms, check guests in, fix clogged toilets and old piping, or cook meals. In other words, you need help to run it smoothly.
Running a website certainly isn’t as demanding as running a hotel, but it still requires a lot of upkeep, even if you’re not aware of it yet. A website needs constant attention so that nothing puts its security or functionality at risk
Let’s take updates as an example. Putting off updating various aspects of your site can put your website at risk in several ways. First, as we mentioned - there’s security. If a plugin or theme isn’t regularly updated to the latest security standards, it can be the doorway for breaches to your website. This is especially problematic if you’re running an e-commerce store, because your customers and their banking details would be at risk, as well.
Another issue when you put off updates is comprising functionality. If a plugin or theme is incompatible with your WordPress version, it will cause glitches. And if you don’t update regularly, but try to bulk-update all your themes and plugins in one sitting, this can also cause problems, like your website getting stuck in maintenance mode. When this happens, visitors will see a "Briefly unavailable for scheduled maintenance. Check back in a minute" rather than your website. You’ll have to do some light programming yourself to fix it, but how often do you have time for that?
In a nutshell, website maintenance requires that someone takes care of the updates, fixes minor glitches, and safeguards any changes on a monthly, weekly, and even daily basis. This is the only way that your site can reliably maintain high quality and performance.
A website maintenance plan can do just this. When you sign on with a website maintenance service like ours, everything will be taken care of for you and your WordPress website. Updates, minor fixes, and changes will go back to being abstract terms in your mind that someone else is dealing with.
But this is all put in general terms. Here’s how a maintenance service can help you specifically. In the next section, we’ll go over each type of task that we will do for you as a part of our WordPress maintenance service. You can do the math yourself on how much time and effort it will save you.
To give you a better idea of what exactly a maintenance service does - what we do - here’s a detailed list of the services we offer to make sure your WordPress website is at its best, both security and performance-wise.
All this maintenance work - backups, updates, database and cache optimizations - result mainly in three things: better security, better speed, and better performance.
When all elements are kept up-to-date and all databases are cleared of outdated information, your website’s functionality improves, and the loading speed becomes significantly faster.
Optimized websites with fast loading speeds usually have a way better chance at ranking higher in search engine results. What’s more, fast loading speeds help keep your customers interested. Customers have short attention spans according to countless research. If your website takes longer than even 2 seconds to load, about 47% of users are likely to simply leave.
So - to boost your SEO and customer satisfaction while reducing the amount of problems you encounter, you need to regularly maintain your website.
But this takes time, and that’s exactly why you need a maintenance service. We’ll do the grunt work for you, so you can deal with the bigger picture.