{"id":2150,"date":"2020-12-09T08:18:04","date_gmt":"2020-12-09T08:18:04","guid":{"rendered":"https:\/\/www.domainnamesanity.com\/blog\/?p=2150"},"modified":"2023-01-10T02:45:17","modified_gmt":"2023-01-10T02:45:17","slug":"email-automation-101","status":"publish","type":"post","link":"https:\/\/www.domainnamesanity.com\/blog\/email-automation-101\/","title":{"rendered":"Email Automation 101"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2150\" class=\"elementor elementor-2150\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-230899b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"230899b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff48571\" data-id=\"7ff48571\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48deb20 elementor-widget elementor-widget-text-editor\" data-id=\"48deb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"breadcrumbs-bar\"><nav class=\"blog-breadcrumbs\">\n<ul>\n \t<li><a href=\"https:\/\/www.domainnamesanity.com\/\">HOME<\/a><\/li>\n \t<li class=\"bc-2nd\"><a href=\"https:\/\/www.domainnamesanity.com\/blog\/\">BLOG<\/a><\/li>\n<\/ul>\n<\/nav><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c29e94 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1c29e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Automation 101<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ac49d elementor-widget elementor-widget-post-info\" data-id=\"d6ac49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d9c2fd9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBy Douglas Moore\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a0ea6c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 9, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b69b7 elementor-widget elementor-widget-image\" data-id=\"33b69b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2151\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation-1536x1152.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43ea192 toc-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ea192\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-85705ab\" data-id=\"85705ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f76f1c elementor-widget elementor-widget-text-editor\" data-id=\"9f76f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-197d5d2 elementor-widget elementor-widget-text-editor\" data-id=\"197d5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For eCommerce and brick-and-mortar businesses alike, <a href=\"https:\/\/www.domainnamesanity.com\/blog\/online-advertising-and-marketing-101\/\">online marketing<\/a> is the key to increasing sales and reaching a broader customer base. Online marketing means marketing your product by taking it where the target audience is, across multiple online platforms. One of the most indispensable channels for online marketing continues to be <b>email marketing<\/b>.<\/p><p>In fact, email marketing consistently shows the best performance when it comes to return on investment (ROI). It is the <a href=\"https:\/\/content.adestra.com\/hubfs\/2018_Reports_and_eGuides\/Econsultancy-2018-Email-Marketing-Industry-Census.pdf\">most highly ranked online marketing channel by client-side marketers<\/a>, with 74% of them rating it as either \u2018excellent\u2019 or \u2018good\u2019. However, when a method is proven to work, it follows that everyone will try using it.\u00a0<\/p><p>So, with competitor\u2019s emails arriving alongside your own, how can your business stand out? How can you get subscribers and increase sales through email marketing?<\/p><p>Well, a great place to start is email automation. In this guide, we\u2019ll cover what email automation is and why you should use it, as well as give you some examples of how you can implement email automation for higher ROI.<\/p><h2>What Is Email Automation?<\/h2><p>Email automation is a type of email marketing which allows you to set up the automatic sending of scheduled, targeted, or action-triggered emails to subscribers. This means that at specific times or following certain actions, an email will be automatically sent to a subscriber. In other words, you\u2019ll be sending emails to the right person, at the right time.<\/p><p>The way email automation works is by using analytics and customer behavior to target emails. You can send <i>personalized<\/i> emails to customers based on their past activities, purchases, and preferences.\u00a0<\/p><p>For instance, if a customer purchased a certain product in the past, and you have a sale coming up on similar products, email automation will specifically target that customer and send them a message informing them of the upcoming discount. As this customer has already shown interest in the product, the chances of them engaging with the email &#8211; opening it, clicking on links, and even purchasing products &#8211; are higher.<\/p><p>As automated emails are targeted based on specific consumer behavior, they\u2019re also personal. When a client sees that you\u2019re keeping up with their needs, wants, and interest, they\u2019re also more likely to create a stronger bond with your brand. With email automation, you\u2019re sending information, content, and deals that are relevant to the client &#8211; and people appreciate it.<\/p><p>Consider this: all the way back in 2012, when custom email marketing was still in its early phases, <a href=\"https:\/\/dma.org.uk\/uploads\/National%20Client%20Email%20Report%202013_53fdd7e6684de.pdf\">75% of email revenue was due to custom, client-tailored email marketing<\/a> &#8211; such as email automation, rather than from generic, \u201cone-size-fits-all\u201d campaigns.<\/p><p>Additionally, email automation increases brand awareness. It keeps your product at the forefront of the consumer\u2019s mind &#8211; and also increases your chances of making a sale. One example of an automated email is following cart abandonment. If a subscriber was happily placing products in the shopping cart one moment, and suddenly abandoning it the next, the best way to save this almost-sale is to rely on email automation to remind the customer of what they\u2019re missing.\u00a0<\/p><p>Overall, email automation essentially allows you to increase sales by keeping track of client behavior and building meaningful relationships with your customers.<\/p><p>In fact, before giving you some insight on how you can implement automated emails for <i>your<\/i> business, let\u2019s take a look at some of the main benefits of email automation.<\/p><h2>What Are the Benefits of Email Automation?<\/h2><p>You may already be suspecting why email automation is such an effective channel for online marketing. But let\u2019s take a closer look at its benefits, so you\u2019ll know <i>exactly<\/i> why you should use email automation.<\/p><h3>1. Personalized Marketing Wins Over Customers<\/h3><p>Research has shown that an amazing <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\">80% of customers are more likely to make purchases<\/a> when their experience with the brand is personalized. Additionally, <a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\">91% of consumers<\/a> prefer shopping from brands that send relevant offers, product recommendations, and content. The numbers speak for themselves &#8211; personalized marketing really works.<\/p><p>When it comes to email marketing, customers are actually annoyed when they get bombarded with irrelevant emails. For instance, <a href=\"https:\/\/smarterhq.com\/millennials-where-they-shop-how-they-shop-why-it-matters\">70% of millennials prefer personalized emails<\/a> over batch, i.e. blast, i.e. \u201cbusiness as usual\u201d messages, and 71% of them get frustrated when the shopping experience is impersonal.<\/p><p>Email automation allows you to automatically tailor personalized emails for clients. You\u2019re sending potential customers things they\u2019d want, which significantly increases the chances of them buying it.<\/p><p>For instance, you\u2019ll know the birthdays, interests, purchase history, and online activity of your clients. So, you can choose to send emails only to people born in December, people who registered for your online course, people who bought a ukulele, and so on. You can basically make lots of different lists that contain subscribers with certain features, habits, or histories.<\/p><p>In the end, clients feel like you do your best to cater to their needs; in return, they\u2019re more likely to buy from you. It\u2019s a win for everyone. They get what they need, you make a sale.<\/p><h3>2. Stay in Direct Contact with Your Clients<\/h3><p>About <a href=\"https:\/\/www.statista.com\/chart\/8387\/checking-inbox-for-emails\/\">80% of Americans check their email inboxes<\/a> at least once every day. And <a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\">27% of smartphone users check out new emails<\/a> as soon as they get a notification. What this means is that when you send automated emails, you\u2019re staying in direct touch with your consumer base. Even if they don\u2019t immediately check the mail you\u2019ve sent, they\u2019re quite likely to read it on the very day you\u2019ve sent it.<\/p><p>Automated emails allow you to target the right customers during special offers and discounts on products that they may enjoy, or products they\u2019ve viewed in the past and abandoned in shopping carts. As they\u2019re quite likely to see your email the very day you send it, they\u2019re also more likely to act quickly and purchase the product while the discount lasts.<\/p><h3>3. Boost Your Customer Retention Rate<\/h3><p>A customer buys what they need from your website and that\u2019s that. Except, it isn\u2019t. People need things, want things, and buy things for as long as they live. It\u2019s quite probable that you still have products and services to offer that would be of interest to your past customers. Plus, it\u2019s cheaper to keep on an existing customer than to gain a new one.<\/p><p>Luckily, email automation can also help you <a href=\"https:\/\/mailchimp.com\/resources\/how-to-improve-client-retention\/\">improve your customer retention rate<\/a>. You can set up automated emails to go out to customers that haven\u2019t been heard from in a while. In this way, you\u2019ll never exist too far from their mind.<\/p><p>However, it\u2019s also quite important to tailor automated emails that are <i>personal<\/i> and relevant to clients. So imagine a customer hasn\u2019t been on your website or interacted with your services for a month. Rather than sending them an email saying:<\/p><p>\u201cHey! We haven\u2019t heard from you in a while. Make sure to visit our online store and check out our new products.\u201d<\/p><p>This isn\u2019t very personal and it\u2019s very marketing-y. It\u2019s like saying <i>hey you, come and buy stuff.<\/i><\/p><p>Rather, you should include those important personalization features we mentioned that would be effective in capturing the client\u2019s interest. So a better reminder would be something like:<\/p><p>\u201cHey, Jerry! We haven\u2019t heard from you in a while, and we wanted to let you know that we\u2019re offering a 30% discount on car wax that\u2019s compatible with the car paint you purchased two months ago. Check our online store to see the details.\u201d<\/p><p>In this message, you\u2019ve shown an interest in Jerry\u2019s car, and Jerry loves it when people show an interest in his car. Plus, you\u2019ve shared a relevant product that Jerry may need and is actually likely to purchase, which increases your customer retention rate.<\/p><h3>4. Save Time for Yourself and Your Marketing Team<\/h3><p>Whether you\u2019re running a small business with a few employees or managing a bigger company that has its own marketing expert or team, email automation is sure to save you a lot of time and unnecessary effort.<\/p><p>Not using email automation means individually writing or sending emails to each one of your subscribers. If you\u2019re opting for a personalized experience, that will take a lot of time &#8211; editing the names manually, trying to place offers that are relevant for each client, compiling lists of clients that fit into certain categories based on features or interests, and so on.<\/p><p>Email automation can allow you and your marketing team to save valuable time working on higher-value aspects of the job which actually require your manual input. <a href=\"https:\/\/www.smartsheet.com\/sites\/default\/files\/smartsheet-automation-workplace.pdf\">According to surveys<\/a>, 86% of respondents have stated that some sort of automation in the workplace helps make employees more productive and efficient. About 78% of workers believe that automation would give them the time to deal with the more interesting or rewarding parts of their jobs, and 48% believe that automation helps companies increase their revenue &#8211; which in the case of email automation, we\u2019ve already seen to be true.<\/p><p>With email automation in place, you and your team can devote more of your time inventing new products, coming up with fresh marketing campaigns, and developing more in-depth relationships with your clients.<\/p><p>Overall, email automation can help save time and boost the efficiency of your workplace.<\/p><h3>5. Scale Your Business Gracefully<\/h3><p>We say gracefully for good reason. Let\u2019s say every time someone signs up for your newsletter, you or someone from your team has to drop what they\u2019re doing and scramble to send them a welcome email. There\u2019s nothing graceful about that. And as your business grows &#8211; fingers crossed &#8211; the necessity for more emails will also grow. Rather than delegating these duties to people who can spend their time more efficiently, let automation do it for you.<\/p><h2>How to Create and Implement Automated Emails<\/h2><p>As you can see, setting up email automation can help you grow your business in an efficient way. Now, let\u2019s take a look at how you can use email automation. There are some general types of automated emails that work for any business, and which you can tailor to make your own.<\/p><p>Generally, the trigger for email automation is specific user activity, date, or event (like a sale) which causes a message to be sent to a certain client or a list (based on category) of clients.<\/p><p>Let\u2019s take a look at the main types of automated emails and some examples of how you can use them.<\/p><h3>Email Trigger #1: New Subscriber<\/h3><p>You ought to set up a welcome email to new subscribers. Even if a user didn\u2019t buy anything off your site but only subscribed, you end up with the email of a qualified lead on your hands.\u00a0<\/p><p>While a welcome email isn\u2019t mandatory, we highly recommend it. People notice if they don\u2019t receive a welcome email, and <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\">74% of users expect to get it<\/a>. It costs next to nothing, but the potential profit from a welcome email is incredible &#8211; on average, welcome emails can generate up to 320% more earnings than other promotional messages.<\/p><p>A welcome email sets the stage for your direct communication with the customer. That\u2019s why it\u2019s important to capture the audience\u2019s interest with a warm and effective welcome. A little bit of work at the beginning goes a long way.<\/p><p>Here are some tips on how to craft your automated welcome email:<\/p><ul><li><b>Welcome and thank your new subscriber for signing up<\/b>. Make sure that their name is included in the email, so something like:<p>\u201cWelcome, Mary! Thank you for signing up for our newsletter.\u201d<\/p><p>Then, it\u2019s a good idea to give the subscriber a gift &#8211; you can offer a discount on a product or service, as well as provide some free content or a free trial of a service. For instance, if you have any <a href=\"https:\/\/www.domainnamesanity.com\/blog\/publish-your-own-ebook-online\/\">ebooks that promote your business<\/a> and teach a valuable skill to your customers, you can send a PDF of one of those.<\/p><\/li><li><b>Introduce yourself and your brand<\/b>. It helps to put a face or a name to the company, so the user doesn\u2019t feel like the message is too generic. For instance, you could say something like:<p>\u201cI\u2019m David, the founder of Online Marketing Solutions Inc. We started this business in 2005 with the mission to help every business &#8211; big or small &#8211; reach its full potential through smart online marketing strategies.\u201d<\/p><p>In this example, you\u2019re telling the audience who you are, what you do, and how your services can satisfy the needs of the customers.<\/p><\/li><li><b>Give a bit of information about your newsletter<\/b>. What sort of content will you deliver to your subscribers in the newsletters? Is it promotional offers, online courses, exclusive content, or ebooks? Also, make sure to let your subscriber know how often they\u2019ll be receiving emails from you &#8211; every Monday, once a month, etc.<\/li><li><b>Include important links.<\/b> Share links to your social media platforms, your blog, your product page, and website.<\/li><li><b>Give them a taste of your blog.<\/b> It\u2019s also a good idea to provide a link &#8211; and one-two sentence summary &#8211; to one of your most popular and successful blog posts. This is also something you can reserve for your newsletter, though, if you feel like your welcome email is getting too crowded.<\/li><\/ul><h3>Email Trigger #2: Cart Abandonment<\/h3><p>More than <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/how-abandoned-cart-emails-maximize-roi\/\">77% of shoppers<\/a> on your website will abandon the cart without purchasing the items they\u2019ve placed in it. That means that more than 3 out of 4 visitors to your website will like some items, consider buying them, add them to the shopping cart, and then up and leave anyway.\u00a0<\/p><p>(Keep in mind that sometimes you can take steps to prevent cart abandonment by <a href=\"https:\/\/www.domainnamesanity.com\/blog\/beginners-guide-getting-paid-online\/\">adjusting things in your online shop<\/a> to minimize the chances for cart abandonment, like not surprising customers with sudden shipping costs when they\u2019re at checkout or bugging them with long, boring signup processes.)<\/p><p>Automated cart abandonment emails can help you salvage a good portion of these abandonments &#8211; with next to no effort on your part. All you\u2019ll have to do is set up the automated message in the beginning. About 45% of abandonment emails are opened on average, but what percentage of abandoned carts can be saved by automated emails? The statistics vary, but the results consistently show that <a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\">over 10% of abandoned carts were saved by automated emails<\/a>, with some studies showing as much as 19%.<\/p><p>As you can see, cart abandonment emails can really help increase profit and ROI.<\/p><p>Here are some tips on how to craft a successful automated cart abandonment email:<\/p><ul><li><b>Start off with a catchy subject line.<\/b> You can go for professional or funny. See what works for the tone of your business. In any case, it should be short and simple. Most importantly, they should serve as <i>reminders <\/i>rather than <i>demands<\/i>. If your email sounds demanding, it\u2019s going to put customers off. Here are some examples of witty subject lines:<ul><li>\u201cForget something?\u201d<\/li><li>\u201cSo&#8230; we doing this, or&#8230;?\u201d<\/li><li>\u201cAmy, your pancake pan is waiting for you.\u201d<\/li><li>\u201cAmy, your cart is asking when you\u2019ll be back for it.\u201d<\/li><li>\u201cHey Amy, did something happen to your internet?\u201d\u00a0<\/li><\/ul><\/li><\/ul><ul><li><b>Remind them of what they\u2019re missing.<\/b> You\u2019ve got it, so you might as well flaunt it. Add images of the products they abandoned in the cart, so they\u2019ll know exactly what it is they\u2019re missing.<\/li><li><b>Include a concise CTA (call to action) button.<\/b> The point of your cart abandonment email is to get people to come back and finish their shopping. However, it\u2019s important for your call to action to be soft and nice, rather than pushy. Words like \u201cbuy\u201d and \u201cpurchase\u201d are high friction words which can put people off, so it\u2019s much better for your button to say something like: \u201cReturn to your cart.\u201d<\/li><li><b>Optional: mention similar products.<\/b> You can consider adding a couple of similar products below the image of the abandoned product in the email. If the sweater they looked at seemed too pricey to the customer, maybe you offer similar models that are more affordable.<\/li><\/ul><p>Overall, it\u2019s always a good idea to have <a href=\"https:\/\/www.activecampaign.com\/blog\/abandoned-cart-emails\">great sales copy<\/a> &#8211; unique and well-constructed emails that are fun, endearing, and drive customers back to your website. Additionally, you should always make sure that your emails are optimized for mobile &#8211; especially since they\u2019ll include graphics and images.<\/p><h3>Email Trigger #3: Promotional Offers and New Products<\/h3><p>As we\u2019ve already covered, blast emails won\u2019t help you much in the way of converting subscribers, retaining customers, or even making people happy. If you keep sending out email blasts of <i>all <\/i>promotional offers to <i>everyone<\/i>, <i>all<\/i> the time, people will probably just stop opening your emails.<\/p><p>Users prefer personalized content, which is why you should also set up your automated emails in a way that sends offers exclusively to customers that fit a certain description &#8211; be it previous purchases, interests, gender, age, and so on.<\/p><p>So, let\u2019s say you have a sports goods store and you\u2019ve just released a new product: a pair of boxing gloves. Should you send a promotional offer to subscribers\/customers that have bought yoga mats, rock climbing shoes or jump ropes in the past? No! It\u2019s clear enough from their purchase history that they are not doing boxing, so an email telling them about your new pair of boxing gloves will end up in the trash. What\u2019s worse is that the customer may end up unsubscribing or marking your email as spam. For the same reasons, you definitely shouldn\u2019t send that email to everyone, either.<\/p><p>Instead, you should set up the automated emailing process to target customers who\u2019ve bought similar or related items in the past. So, an email promoting the new pair of boxing gloves should be sent to people who recently purchased a punching bag, for instance.<\/p><p>The same goes for sales. If you have a sale on a certain type of product, it makes more sense to only share the discount with customers who\u2019d be interested in actually purchasing that product.<\/p><p>Some tips on setting up automated promotional emails include:<\/p><ul><li><b>A catchy subject line goes a long way.<\/b> Let the customer know that what you\u2019ve picked out is tailored to their taste. You can have a subject line and email that starts off with:<br \/>\u201cHey Lin, we\u2019ve got something special for you!\u201d<br \/>\u201cLin, we have a discount on yoga mats this week.\u201d<br \/>\u201cLin, we\u2019ve picked out something you\u2019d like.\u201d<\/li><li><b>Include images.<\/b> Make sure you have visuals of the new product or promotion. Images and graphics are a great way to reel in customers.<\/li><\/ul><h2>And There\u2019s Always More\u2026<\/h2><p>We\u2019ve given you a head start on some of the most important types of automated emails that you should set up. However, there\u2019s always more you can learn and create in the way of personalized email marketing. While welcome emails, abandoned cart emails, and promotional emails are a must for any business, with time you may also consider setting up automated emails to onboard customers, offer free educational content, and so on.<\/p><p>In any case, automated email marketing has an amazing ROI. It\u2019s all about working smart, not hard. You put in a bit of effort and end up with incredible revenue on your hands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d9db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02d9db7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3db840\" data-id=\"e3db840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a6169 article-end elementor-widget elementor-widget-spacer\" data-id=\"60a6169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565995e elementor-widget elementor-widget-heading\" data-id=\"565995e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">View Related Articles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bb133 elementor-widget elementor-widget-spacer\" data-id=\"21bb133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404e6d4 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"404e6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1978 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/cname-vs-a-record\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/11\/cname-vs-a-1024x768.jpg\" class=\"attachment-large size-large wp-image-1983\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/11\/cname-vs-a-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/11\/cname-vs-a-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/11\/cname-vs-a-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/11\/cname-vs-a-1536x1152.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/11\/cname-vs-a-2048x1536.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/cname-vs-a-record\/\" >\n\t\t\t\tCNAME vs A Record\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>There are many DNS record types, and they vary from being absolutely essential, to simply being quite useful. Two of the most commonly used DNS records are A records and CNAME records. Let\u2019s take a closer look at what each of these DNS records is and what their functions are, so as to better understand what the difference between a CNAME and an A record is.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-863 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/how-to-redirect-a-domain\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/how-to-redirect-a-domain-small.jpg\" class=\"attachment-large size-large wp-image-966\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/how-to-redirect-a-domain-small.jpg 900w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/how-to-redirect-a-domain-small-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/how-to-redirect-a-domain-small-768x576.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/how-to-redirect-a-domain\/\" >\n\t\t\t\tHow to Redirect a Domain\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Maybe you upped your game and switched to a more SEO-friendly domain to draw more customers to your business. Or you created a new online store or launched a new product, and you want to redirect your clients directly to the products page. Or maybe you\u2019ve&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2391 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/dot-life-domain\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-life-1024x768.jpg\" class=\"attachment-large size-large wp-image-2392\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-life-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-life-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-life-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-life-1536x1152.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-life-2048x1536.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/dot-life-domain\/\" >\n\t\t\t\tAll About the .life Domain Extension\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Now this might be the right domain for clever marketing wizards to leverage in their brand building. While on the first sight the .life domain extension might not be particularly attractive, wait until you realize that it is great for \u201cdomain hacks\u201d, where all parts of  your web address combine to create whole sentences. <\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4fddc elementor-widget elementor-widget-spacer\" data-id=\"0b4fddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In fact, email marketing consistently shows the best performance when it comes to return on investment (ROI). It is the most highly ranked online marketing channel by client-side marketers, with 74% of them rating it as either &#8216;excellent&#8217; or &#8216;good&#8217;.<\/p>\n","protected":false},"author":1,"featured_media":2151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Automation 101 - Domain Name Sanity Blog<\/title>\n<meta name=\"description\" content=\"Learn about the benefits of email automation, and how you can implement it to grow your business through this cost effective marketing channel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domainnamesanity.com\/blog\/email-automation-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Automation 101 - Domain Name Sanity Blog\" \/>\n<meta property=\"og:description\" content=\"Learn about the benefits of email automation, and how you can implement it to grow your business through this cost effective marketing channel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domainnamesanity.com\/blog\/email-automation-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Domain Name Sanity Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T08:18:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T02:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/email-automation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Domain Name Sanity\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Domain Name Sanity\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/\"},\"author\":{\"name\":\"Domain Name Sanity\",\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b0b37ae15e106ba4e72a5ec2db0cf4e\"},\"headline\":\"Email Automation 101\",\"datePublished\":\"2020-12-09T08:18:04+00:00\",\"dateModified\":\"2023-01-10T02:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/\"},\"wordCount\":3264,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/email-automation.jpg\",\"articleSection\":[\"Online Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/\",\"url\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/email-automation-101\\\/\",\"name\":\"Email Automation 101 - 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