{"id":2142,"date":"2020-12-04T09:53:41","date_gmt":"2020-12-04T09:53:41","guid":{"rendered":"https:\/\/www.domainnamesanity.com\/blog\/?p=2142"},"modified":"2020-12-04T09:57:01","modified_gmt":"2020-12-04T09:57:01","slug":"create-and-host-an-explainer-video","status":"publish","type":"post","link":"https:\/\/www.domainnamesanity.com\/blog\/create-and-host-an-explainer-video\/","title":{"rendered":"Create and Host an Explainer Video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2142\" class=\"elementor elementor-2142\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-230899b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"230899b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff48571\" data-id=\"7ff48571\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48deb20 elementor-widget elementor-widget-text-editor\" data-id=\"48deb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"breadcrumbs-bar\"><nav class=\"blog-breadcrumbs\">\n<ul>\n \t<li><a href=\"https:\/\/www.domainnamesanity.com\/\">HOME<\/a><\/li>\n \t<li class=\"bc-2nd\"><a href=\"https:\/\/www.domainnamesanity.com\/blog\/\">BLOG<\/a><\/li>\n<\/ul>\n<\/nav><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c29e94 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1c29e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Create and Host an Explainer Video<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ac49d elementor-widget elementor-widget-post-info\" data-id=\"d6ac49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d9c2fd9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBy Douglas Moore\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a0ea6c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 4, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b69b7 elementor-widget elementor-widget-image\" data-id=\"33b69b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2144\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-1536x1152.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-2048x1536.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43ea192 toc-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ea192\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-85705ab\" data-id=\"85705ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f76f1c elementor-widget elementor-widget-text-editor\" data-id=\"9f76f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-197d5d2 elementor-widget elementor-widget-text-editor\" data-id=\"197d5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thinking about creating an explainer video for your product or service? This may be the best idea you\u2019ve had all month. Explainer videos are an excellent way to engage your audience, introduce them to your product, and turn a potential customer into a client. That is &#8211; if you do it right.<\/p><p>Consider this: you only have about a minute to show folks what it is you\u2019re selling and why exactly they should buy it. And, chances are, the video will be right there on your homepage, so it\u2019ll be the site visitors\u2019 first impression of your business. Which, you know what they say &#8211; <a href=\"https:\/\/www.talk-business.co.uk\/2014\/12\/03\/important-first-impression-business\/\">first impressions matter<\/a>, so you\u2019ll need to get it right the first time.<\/p><p>So, while the length of an explainer video is short enough, putting it together takes more time and effort. In fact, the brevity of the video is why it\u2019s so important to do your best when scripting and planning it, because <i>everyone second counts<\/i>. You\u2019ll need to get creative and resourceful, so as to make an explainer video that\u2019s engaging, fun, and reflects the tone of your business.<\/p><p>That\u2019s what we\u2019re here for &#8211; to show you how to make a great explainer video that will keep audiences hooked and increase your sales. We\u2019ll guide you through the process of creating your very own explainer video, and we\u2019ll also go over different types of explainer videos, what sort of video animation software you can use, as well as divulge a bunch of useful tips on how to be good at it all.<\/p><h2>What Is an Explainer Video?<\/h2><p>An explainer video is a brief video that explains the product or service offered by your company. The main intention of explainer videos is to market your product by introducing people to it in a quick, fun, and effective manner. Explainer videos are especially useful for startups that are yet to make a name for themselves, although any business could benefit from a good explainer video.<\/p><p>Of course, explainer videos are not just a how-to guide: they also tell the story of your business along with introducing your product, as showcased by the <a href=\"https:\/\/www.youtube.com\/watch?time_continue=86&amp;v=ZUG9qYTJMsI&amp;feature=emb_title&amp;ab_channel=DollarShaveClub\">effective explainer video for Dollar Shave Club razors<\/a>. This explainer video introduces the customer to the founder of the company, conveys its value proposition, and does so in a fun and edgy way, as it\u2019s presented in a playful tone that\u2019s quite likely to engage its target audience.<\/p><p>In general, explainer videos are embedded into your homepage or landing page. They can also be placed on your product\u2019s page and shared on your business\u2019 social media pages (Facebook, Twitter, Instagram, LinkedIn, etc.). You could also use an explainer video as an online ad.<\/p><p>With the increasing amount of content on the internet, users also have less time and concentration for any <i>one<\/i> piece &#8211; be it text or video. However, websites with distinct and easily accessible value propositions have higher visitor retention rates. And there\u2019s something about video &#8211; probably that it requires minimal effort on the visitor\u2019s part and includes visual as well as textual components &#8211; which makes it the preferred medium to communicate with potential clients. For instance, <a href=\"https:\/\/www.business2community.com\/video-marketing\/explainer-videos-really-help-conversion-rates-0963284\">shoppers are more likely to share and like videos rather than text articles<\/a>, and they\u2019re 27 times more likely to click on a video ad rather than a banner ad.<\/p><p>That\u2019s why explainer videos are key to getting through to your customers &#8211; they\u2019re short, fun, and insanely effective. Just to give you an idea, DemoFlick had a <a href=\"http:\/\/www.sbwire.com\/press-releases\/the-way-to-use-explainer-videos-to-increase-ad-interaction-revealed-533249.htm\">press release in 2014<\/a> revealing that their explainer video had increased click-through rate by nearly 200%. That could be you. That will be you.<\/p><h2>How Long Should an Explainer Video Be?<\/h2><p>While different research has given varying results, the answer is quite simple: it <a href=\"https:\/\/www.yansmedia.com\/blog\/how-long-should-my-explainer-video-be\/\">depends on the purpose of your explainer video<\/a>. In any case, you won\u2019t have much time &#8211; so every second counts.<\/p><p>If you\u2019re a relatively new company without much exposure and are looking to expand your customer base, your explainer video should be <b>between 60 and 90 seconds<\/b>. This is because in your case, your explainer video will include:<\/p><ol><li>An introduction, or \u201cthe problem,\u201d which should last 5-10 seconds.<\/li><li>Your value proposition, i.e. the solution &#8211; that is your product or service, which should again last 5-10 seconds.<\/li><li>How your product\/service works, and in what ways it will benefit your customer, which should last 30-50 seconds.<\/li><li>Finally, your call to action (CTA), which should last 10 seconds.<\/li><\/ol><p>When you add these parts up, they amount to 60-90 seconds.<\/p><p>Now, the case is different if you\u2019re an already well-known company that needs no introductions with a large existing client base and social media outreach. In this case, you wouldn\u2019t need to engage the consumers\u2019 emotions &#8211; they already like you. Your explainer video\u2019s purpose would be simply to market a new product or service. In this case, your video can last <b>up to 30 seconds<\/b> and still suffice. All you\u2019d need to do is quickly present the new product and flash your logo at the end.<\/p><p>However, if you\u2019re already popular with your client base, you can also get away with an explainer video that\u2019s <b>2 minutes or longer<\/b>. Again, this is for videos meant to explain new products, features, or services, but ones that have more specs and need more time to divulge the details elegantly to the customers. Imagine if a popular tech company was releasing a new product. Existing customers would be eager to spend more than 2 minutes learning about the new features that come with it.<\/p><p>In conclusion, an explainer video that\u2019s meant to shed light on your business as well as its products would last 60-90 seconds. If you have an existing loyal customer base, and are looking to introduce a new product, you can also create an explainer video that is shorter than 30 seconds or longer than 2 minutes.<\/p><p>With all that out of the way, let\u2019s take a look at how you can create and host an amazing explainer video of your own.<\/p><h2>How to Make an Explainer Video<\/h2><p>The steps of making an explainer video are simple enough, but each of them demands a good deal of effort to get optimal results. And anything worth doing is worth doing well. In any case, all the hard work you\u2019ll put in will pay out in the end.<\/p><h3>1. Write a Good Script<\/h3><p>No book, film, play, or commercial will be enjoyable without a good script. The same goes for explainer videos &#8211; you can\u2019t have a good explainer video without a well-written script. You can spend a huge budget for fancy animations, but they won\u2019t be able to hold their ground without a script that holds them together.<\/p><p>The biggest challenge with explainer video scripts is the fact that they need to convey a lot in a short amount of time. To properly tell your story, the video will need to include:<\/p><ol><li>An introduction to the problem;<\/li><li>The solution &#8211; or your value proposition;<\/li><li>How your product\/service works and how it will be useful for your customers;<\/li><li>A call to action, i.e. <i>buy it, you guys.<\/i><\/li><\/ol><p>You need to go over <i>all these points<\/i> in less than 90 seconds (unless you fall into one of the other two categories of explainer videos which can last less than 30 seconds or more than 2 minutes). So you see how it follows that every word counts. If you don\u2019t manage to hook people in within the first 10-20 seconds, you may not manage to keep their attention until the end.<\/p><p>When it comes to writing the script, there are two options: hiring outside professionals or doing it in-house.<\/p><h4>Option 1: Hire a Professional Writer<\/h4><p>Unless you\u2019re confident and have some experience in producing scripts,\u00a0 you may wish to consider hiring a freelance writer or a company to write the script for you. To begin with, they\u2019ll have the experience and knowledge of how to create explainer videos that are short and sweet. Additionally, hiring outside help will give you a fresh set of eyes that will look at your story in a new way, and thus be able to come up with a unique take on your company. This will help set up a fun and engaging tone for the video itself.<\/p><p>If you decide to outsource the entire explainer video to another business, you may get asked several questions about your business, your goals, and your mission. If you\u2019re just hiring a writer, you\u2019ll only need to worry about answering content-related queries. For instance, they may ask you things like:<\/p><ol><li>Explain your product or service in one to two sentences.<\/li><li>What is your target audience?<\/li><li>What problem\/need would your product\/service resolve?<\/li><li>What are the main benefits of your product\/service?<\/li><li>How does it work?<\/li><li>What is your call to action?<\/li><li>What tone would you prefer for the video? (Funny, entertaining, professional, stylish, etc.)<\/li><li>Do you have any preferences for the visual look?<\/li><\/ol><p>Mull over the answers before making any decisions. Of course, if you\u2019re on a low budget and want to do everything in-house, you\u2019ll still need to go over these questions for yourself before you start writing the script. Which brings us to the second option.<\/p><h4>Option 2: Do It Yourself (In-house)<\/h4><p>That all being said, with enough work and team members keen to give your work a lookover, you yourself may just be the perfect person to write that script. After all, you know your target audience best and you also know your product best. You can also combine the two approaches &#8211; write the script yourself and then have a professional edit it.<\/p><p>So, when you begin writing the script think over:<\/p><ol><li>What\u2019s your target audience like? Would they prefer a professional or a humorous tone?<\/li><li>What problems do they face, and how can your product help them solve it?<\/li><li>How can you explain the benefits of your product in the clearest way possible?<\/li><\/ol><p>As you can see, it\u2019s always a good idea to keep a close touch to your target audience. If you haven\u2019t already conducted some customer surveys and research, doing it before getting started on your explainer video is a good idea.<\/p><p>In any case, this is a good outline to follow:<b><\/b><\/p><ul><li><b>Introduce the problem:<\/b> what issue is your target audience facing?<\/li><li><b>Offer the solution:<\/b> your product\/service will solve that problem.<\/li><li><b>Give them the benefits:<\/b> explain how your product works and what its benefits are.<\/li><li><b>Your call to action:<\/b> tell people where they can get your product\/service, mention a discount, a money-back guarantee, or a free trial (if you\u2019re offering one), etc.<\/li><\/ul><p>You can also quickly mention any awards or positive feedback you\u2019ve received in the past to build trust amongst new clients.<\/p><p>Keep in mind that your video should be short and concise. Avoid delving into the detailed features of your product; instead, focus on its benefits and what it can offer to your clients.<\/p><h4>Tips on Writing the Script<\/h4><p>Here are some easy tips you should take with you when drafting your script:<\/p><ul><li>Above all, keep it short, simple, and sweet.<\/li><li>Do your best to tell a story that makes both your brand and your product seem relatable and interesting.\u00a0<\/li><li>Don\u2019t cram it with technical words that you think your audience will find impressive. Listing the five layers of asteroid metal that make your knives the best ever for cutting celery won\u2019t interest users the way you\u2019d hope, especially if they find the terminology meaningless.<\/li><li>Get to the crux of the matter &#8211; your key message &#8211; within the first 30 seconds of the video.<\/li><li>Address people using the second person, like <i>you<\/i>, <i>you\u2019re, your<\/i>, etc. It makes the audience feel closer to you and your brand.<\/li><li>Don\u2019t be too serious, and opt for something that sounds friendly and conversational.<\/li><li>Put a unique spin on your product that will make sure it stays in the viewers\u2019 minds. Even a seemingly boring topic &#8211; like a toilet deodorizer &#8211; can be <a href=\"https:\/\/www.youtube.com\/watch?v=ZKLnhuzh9uY&amp;feature=emb_title&amp;ab_channel=Poo~Pourri\">perfectly entertaining in the right hands<\/a>.<\/li><li>Once you\u2019ve decided on a tone, stick to it. But an occasional joke &#8211; even in a video with a professional tone &#8211; can still add to the overall experience.<\/li><\/ul><h3>2. Record Voiceover for Your Video<\/h3><p>Once you\u2019ve done a run of your script to make sure that it\u2019s the desired length (60-90 seconds), it\u2019s time to record the voiceover. You may also re-do the voiceover after completing the visuals, but it\u2019s important to have it at the beginning so that you can plan the visual content accordingly. Also, you\u2019ll be able to edit the voiceover in the end, using audio editing software (which we\u2019ll go over).<\/p><p>When it comes to the voiceover, we recommend that you hire a professional voice actor. There are several routes you can try:<\/p><ul><li><a href=\"https:\/\/www.voices.com\/projects\/explainer-video\">Voices.com<\/a> gives your actress to a whole network of professional actors from across the world. Shopify, Hulu, and Microsoft are some of the companies that have used talent from Voices.com. You can also get voiceover in multiple languages if you\u2019re looking to expand to a global audience.<\/li><li><a href=\"https:\/\/voice123.com\/#how-to-search\">Voice123<\/a> follows the same business model as Voice.com. You can find some of the top voice actors through their website. Coca Cola, Airbnb, and NBC are some of the companies that have used this service.<\/li><li>If you\u2019re on a tighter budget, you may wish to look at <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a>. There are tons of different freelancers on Fiverr, and you can probably find a voice actor that will do a decent job for a wage that\u2019s within your budget.<\/li><\/ul><h3>3. Produce and Edit Your Video<\/h3><p>Again, there are several ways you can go about when producing the video for your explainer\u2026 video. You can do it yourself if you\u2019re on a tight budget, <i>or<\/i> you can hire a freelancer or a company to do it for you.<\/p><h4>Option 1: Do It Yourself<\/h4><p>If you have <i>some<\/i> video editing skills and a good idea, you can produce the video by yourself. All you need is some explainer video editing software. There are lots of options, and some are <i>free.<\/i><\/p><h5>Where can I get the best explainer animation video done?<\/h5><p>There are several websites that offer explainer video software, including making your own animations. Our top recommendations are:<\/p><ul><li><a href=\"https:\/\/www.powtoon.com\/\">PowToon<\/a> is easy to use and affordable, which makes it perfect for beginners. In fact, you can even take advantage of the free trial they offer to produce your explainer video. It\u2019s also pretty neat that PowToon comes with several explainer video templates that you can use to get started.<\/li><\/ul><figure id=\"attachment_2145\" aria-describedby=\"caption-attachment-2145\" style=\"width: 922px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2145\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-pow-toon.jpg\" alt=\"\" width=\"922\" height=\"536\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-pow-toon.jpg 922w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-pow-toon-300x174.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-pow-toon-768x446.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><figcaption id=\"caption-attachment-2145\" class=\"wp-caption-text\">Some of PowToon\u2019s many explainer video templates<\/figcaption><\/figure><ul><li><a href=\"https:\/\/wideo.co\/\">Wideo<\/a> also offers a free trial, and has some of the best animated video features you\u2019ll find. Depending on your level of experience and how comfortable you are with fiddling with different settings, you can choose to use one of Wideo\u2019s many templates<i> or<\/i> you can use their rich library of over 1,300 images and more than 50 music tracks to create a video that\u2019s tailored to your directorial vision.<\/li><\/ul><figure id=\"attachment_2146\" aria-describedby=\"caption-attachment-2146\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-2146\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-wideo-1024x414.jpg\" alt=\"\" width=\"1024\" height=\"414\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-wideo-1024x414.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-wideo-300x121.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-wideo-768x310.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-wideo.jpg 1188w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2146\" class=\"wp-caption-text\">How you can create your own explainer video through Wideo.<\/figcaption><\/figure><h4>Option 2: Hire a Company<\/h4><p>There are lots of marketing companies that specialize in creating amazing explainer videos. However, this can get costly &#8211; explainer video production can cost anywhere <a href=\"https:\/\/demoduck.com\/blog\/much-explainer-video-cost\/\">from $1,500 all the way to $50,000<\/a>. Of course, the price will depend on what elements you want in the video, and what that means for the production company (what resources and how many people will they need working on it, for instance). When thinking about how expensive an explainer video can get, however, keep in mind that a great explainer video eventually pays for itself, so to speak. You know, when you take increased sales into consideration and all that.<\/p><p>So, if you\u2019re thinking about hiring a company to do the video production, we recommend looking at <a href=\"https:\/\/demoduck.com\/\">Demo Duck<\/a>, <a href=\"https:\/\/www.studiopigeon.com\/\">Studio Pigeon<\/a>, <a href=\"http:\/\/lessfilms.com\/\">LessFilms<\/a>, and <a href=\"https:\/\/www.wyzowl.com\/\">Wyzowl<\/a>. Some of these production companies have their own amazing explainer videos on the homepage, which show how good they are at what they do (personal favorite is Demo Duck\u2019s).<\/p><h4>Option 3: Hire a Freelancer<\/h4><p>A freelancer is the midpoint between doing some of the work yourself and leaving other parts to a professional. So for instance, maybe you wrote the script yourself, but you want someone else to do the animation. Hiring a freelancer can help you strike a balance between working in-house and outsourcing parts of this project. Plus, it\u2019s a lot cheaper than hiring a company. You can find a freelancer on any freelancing website. It\u2019s always a good idea to look at their reviews and portfolios, so you can see if the quality is satisfactory and if the style resonates with your vision.<\/p><h3>4. Edit the Sound<\/h3><p>So &#8211; back to doing things in-house. Once you have the voiceover and video ready, it\u2019s time to put it all together. However, the voiceover alone won\u2019t do. You probably want some sound effects, and more importantly, music to accompany your video. You can find some (legally) free music at the <a href=\"https:\/\/freemusicarchive.org\/\">Free Music Archive<\/a> and <a href=\"https:\/\/musopen.org\/\">MusOpen<\/a>. Searching is easy &#8211; you can look for specific artists, song names, or genres. You can find free sounds on <a href=\"https:\/\/freesound.org\/\">Freesound<\/a> and lots of affordable sound effects at <a href=\"https:\/\/audiojungle.net\/\">AudioJungle<\/a>.<\/p><p>You\u2019ll need some audio recording and editing software to put it all together. If you\u2019re looking for feature-packed, premium products you can purchase <a href=\"https:\/\/www.reasonstudios.com\/shop\/product\/reason-11\/\">Reason<\/a> or <a href=\"https:\/\/www.reaper.fm\/purchase.php\">Reaper<\/a>. However, another great option is <a href=\"https:\/\/www.audacityteam.org\/\">Audacity<\/a> &#8211; it\u2019s easy to use and free, open-source, and compatible with all major operating systems.<\/p><h3>5. Publish Your Explainer Video and Measure Your Success<\/h3><p>Now that you have the perfect script, voiceover, and animated video &#8211; and that you\u2019ve put it all together &#8211; it\u2019s time to publish it! Embed it on your home page, landing page, and products page, and make sure to share it across multiple social media networks, so your followers will be the first to know. You can also invest in an ad campaign, so your explainer video will appear as a targeted ad to your potential customers as they browse the internet.<\/p><p>Make sure to track and measure the success of your explainer video and see how people are engaging with it. Google Analytics and YouTube Insight can show you how many people have viewed the video, how many seconds of it they watched before moving on, and so on. Armed with this information, you should edit and tweak your video to improve its performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d9db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02d9db7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3db840\" data-id=\"e3db840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a6169 article-end elementor-widget elementor-widget-spacer\" data-id=\"60a6169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565995e elementor-widget elementor-widget-heading\" data-id=\"565995e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">View Related Articles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bb133 elementor-widget elementor-widget-spacer\" data-id=\"21bb133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404e6d4 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"404e6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2630 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/godaddy-domain-renewal-coupons\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2024\/06\/Depositphotos_40939447_L-1024x682.jpg\" class=\"attachment-large size-large wp-image-2631\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2024\/06\/Depositphotos_40939447_L-1024x682.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2024\/06\/Depositphotos_40939447_L-300x200.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2024\/06\/Depositphotos_40939447_L-768x512.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2024\/06\/Depositphotos_40939447_L-1536x1024.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2024\/06\/Depositphotos_40939447_L.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/godaddy-domain-renewal-coupons\/\" >\n\t\t\t\tStop Hunting For GoDaddy Domain Renewal Coupons &#038; Save Here!\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>GoDaddy mention on their own site that they don&#8217;t offer many Domain Renewal Promo Codes. Save money every year with our special domain offer.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1850 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/dot-church-domains\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/07\/church-domain-1024x768.jpg\" class=\"attachment-large size-large wp-image-1851\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/07\/church-domain-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/07\/church-domain-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/07\/church-domain-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/07\/church-domain-1536x1152.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/07\/church-domain-2048x1536.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/dot-church-domains\/\" >\n\t\t\t\tAll About The .church Top-Level Domain\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The .church domain is a go-to domain extension for churches, youth groups, congregations, and all things church-related. But when was the .church domain launched? Which company administers it? Who is it for? And how can you register your .church domain?<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-824 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/i-bought-a-domain-now-what\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/bought-a-domain-small.jpg\" class=\"attachment-large size-large wp-image-959\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/bought-a-domain-small.jpg 900w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/bought-a-domain-small-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/bought-a-domain-small-768x576.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/i-bought-a-domain-now-what\/\" >\n\t\t\t\tI Bought a Domain, Now What?\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>You finally went ahead and bought the perfect domain name. And if not perfect, good enough. It represents you or your brand well, and you\u2019re finally ready to get things started. But what are you supposed to do next? Obviously, the idea is getting your website online and reaching a&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4fddc elementor-widget elementor-widget-spacer\" data-id=\"0b4fddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thinking about creating an explainer video for your product or service? This may be the best idea you\u2019ve had all month. Explainer videos are an excellent way to engage your audience, introduce them to your product, and turn a potential customer into a client.<\/p>\n","protected":false},"author":1,"featured_media":2144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create and Host an Explainer Video - Domain Name Sanity Blog<\/title>\n<meta name=\"description\" content=\"What better way to draw in new clients than to create a kick-ass explainer video? Here\u2019s how to do it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domainnamesanity.com\/blog\/create-and-host-an-explainer-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create and Host an Explainer Video - Domain Name Sanity Blog\" \/>\n<meta property=\"og:description\" content=\"What better way to draw in new clients than to create a kick-ass explainer video? Here\u2019s how to do it right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domainnamesanity.com\/blog\/create-and-host-an-explainer-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Domain Name Sanity Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T09:53:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T09:57:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/explainer-video-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Domain Name Sanity\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Domain Name Sanity\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/\"},\"author\":{\"name\":\"Domain Name Sanity\",\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b0b37ae15e106ba4e72a5ec2db0cf4e\"},\"headline\":\"Create and Host an Explainer Video\",\"datePublished\":\"2020-12-04T09:53:41+00:00\",\"dateModified\":\"2020-12-04T09:57:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/\"},\"wordCount\":3167,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/explainer-video-scaled.jpg\",\"articleSection\":[\"Online Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/\",\"url\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/\",\"name\":\"Create and Host an Explainer Video - Domain Name Sanity Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/create-and-host-an-explainer-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/explainer-video-scaled.jpg\",\"datePublished\":\"2020-12-04T09:53:41+00:00\",\"dateModified\":\"2020-12-04T09:57:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.domainnamesanity.com\\\/blog\\\/#\\\/schema\\\/person\\\/9b0b37ae15e106ba4e72a5ec2db0cf4e\"},\"description\":\"What better way to draw in new clients than to create a kick-ass explainer video? 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