{"id":2025,"date":"2020-12-01T08:22:16","date_gmt":"2020-12-01T08:22:16","guid":{"rendered":"https:\/\/www.domainnamesanity.com\/blog\/?p=2025"},"modified":"2020-12-01T08:29:09","modified_gmt":"2020-12-01T08:29:09","slug":"how-to-do-a-website-redesign","status":"publish","type":"post","link":"https:\/\/www.domainnamesanity.com\/blog\/how-to-do-a-website-redesign\/","title":{"rendered":"How To Do A Website Redesign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2025\" class=\"elementor elementor-2025\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-230899b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"230899b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff48571\" data-id=\"7ff48571\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48deb20 elementor-widget elementor-widget-text-editor\" data-id=\"48deb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"breadcrumbs-bar\"><nav class=\"blog-breadcrumbs\">\n<ul>\n \t<li><a href=\"https:\/\/www.domainnamesanity.com\/\">HOME<\/a><\/li>\n \t<li class=\"bc-2nd\"><a href=\"https:\/\/www.domainnamesanity.com\/blog\/\">BLOG<\/a><\/li>\n<\/ul>\n<\/nav><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c29e94 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1c29e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How To Do A Website Redesign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ac49d elementor-widget elementor-widget-post-info\" data-id=\"d6ac49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d9c2fd9 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBy Douglas Moore\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a0ea6c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 1, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b69b7 elementor-widget elementor-widget-image\" data-id=\"33b69b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1294\" height=\"970\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/website-redesign.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2026\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/website-redesign.jpg 1294w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/website-redesign-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/website-redesign-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/12\/website-redesign-768x576.jpg 768w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43ea192 toc-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ea192\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-85705ab\" data-id=\"85705ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f76f1c elementor-widget elementor-widget-text-editor\" data-id=\"9f76f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-197d5d2 elementor-widget elementor-widget-text-editor\" data-id=\"197d5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many reasons why you may be considering a website redesign. Maybe you\u2019ve found your site traffic to be stagnant, or your conversion rates to be dropping. Or maybe your website\u2019s appearance looks outdated and no longer serves the taste &#8211; or expectations &#8211; of today\u2019s internet users.<\/p><p>If any of these scenarios are familiar to you, your instincts are right: you need a website redesign. In fact, poor designs &#8211; in terms of layout and structuring, functionality, and style &#8211; can have a negative impact on sales and conversions. In some instances, your visitors may be put off by the visuals, in others they may not feel secure about entering credit card details on your site, and in other cases, they may find the navigation to be counter-intuitive and frustrating.<\/p><p>No matter the cause, a redesign is the answer. However, redesigns are quite complex. Completing a successful website redesign is a far cry away from just redoing everything from scratch. There\u2019s a good reason SEO gurus like Neil Patel <a href=\"https:\/\/neilpatel.com\/blog\/why-redesigns-sabotage-your-seo\/\"><i>hate<\/i> website redesigns<\/a> &#8211; and it\u2019s because if a redesign isn\u2019t conducted properly and cautiously, it can tank (i.e. sabotage) your SEO. This means years of work down the drain, decreased conversion rates, lower organic traffic, and in the very worst case &#8211; the downfall of your business.<\/p><p>Of course, none of this is meant to scare you from doing a redesign. It\u2019s just meant to convey how important it is to be careful and methodical. Luckily, we\u2019re here to guide you through the entire process and point out the main Do\u2019s and Don\u2019ts of how to redesign your website. We\u2019ll also answer some practical questions, such as why you should redesign your website, how long a redesign will take, how much it will cost, and perhaps most important of all &#8211; how to do it without tanking your SEO.<\/p><h2>What Is a Website Redesign?<\/h2><p>A website redesign isn\u2019t just revamping the colors or fonts on your homepage &#8211; it\u2019s altering the visual and functional design, structure, code, and content of your existing website in order for it to better suit the needs of the visitor. In fact, since the main purpose of a website redesign is to increase conversions and sales while decreasing bounce rates, a successful redesign is planned and executed <b>with the users in mind<\/b>. So one of the main areas of website redesign is focusing on boosting user experience.<\/p><h3>What\u2019s the Difference Between a Website Redesign and a Website Refresh?<\/h3><p>The difference between a website redesign and a website refresh lies in the scale of changes you want &#8211; or need &#8211; to make to your site. If you\u2019re making changes to the structure, code, and overall design, we\u2019re talking redesign. If you\u2019re just updating the look of the website by playing with colors and fonts, you\u2019re looking at a website refresh. In other words:<\/p><ul><li><b>A website redesign<\/b> means changing the core structure, or functionality and look of a website. New codes and functional\/layout restructuring will take place in order to better suit user needs. You\u2019ll probably need a team of web developers, creative designers, and UX\/UI designers working together to complete all aspects of the redesign. You may also change the CMS (content management system) you\u2019re using to build and run your website. Usually, after a period of structuring, building, and testing, the redesigned site goes live once all the new aspects have been successfully put together.<\/li><\/ul><ul><li><b>A website refresh <\/b>is much lower-scale. It doesn\u2019t involve changing the site\u2019s functionality or structure, but only minor changes and updates, like new colors and color patterns, new typography, or minor changes to the user interface.<\/li><\/ul><p>In any case, the principal aim of both processes is to improve user experience as well as boost sales and conversion rates.<\/p><h2>Why Redesign a Website?<\/h2><p>There are several scenarios which are basically your website\u2019s way of saying<i> redesign me, please.<\/i> See if your brainchild fits one of them. If it doesn\u2019t, refer to the old adage: if it ain\u2019t broke, don\u2019t fix it.<\/p><ul><li><b>The design looks outdated.<\/b> Old websites are cute, aren\u2019t they? Banner ads everywhere, grainy animation, Times New Roman\u2026 like <a href=\"http:\/\/toastytech.com\/evil\/\">this ol\u2019 gem<\/a>. They\u2019re cute as long as you want people going <i>ha ha, aw, nostalgia, the \u201990s were funny<\/i>. Not so great if you\u2019re trying to rake in visitors and make sales. Of course, outdated designs aren\u2019t always this extreme &#8211; even sites a couple of years old may be in need of changing. The times, they are a-changin\u2019, technology-wise.<\/li><\/ul><ul><li><b>You\u2019ve been getting user complaints about navigation and on-site experience.<\/b> If your users are contacting you and telling you they\u2019re having trouble navigating to the correct pages, experiencing failures with site functionalities, or feel frustrated due to problematic payment, signup, or what-have-you forms, it\u2019s time to make a change.<\/li><\/ul><ul><li><b>Your conversion rates and sales are dropping.<\/b> This is one of the best indicators that you need a website redesign. Conversion rates and sales decrease when user experience is subpar.<\/li><\/ul><ul><li><b>You\u2019ve bought out a website and need to revamp it to suit your brand.<\/b> If you\u2019ve bought an existing website and want to reinvent it as a part of your own brand, you\u2019ll need to do some redesigning for it to be a recognizable part of your online presence. In this case, you may be able to get away with some small tweaks to its creative design and functionality.<\/li><\/ul><h2>How Often Should You Redesign Your Website?<\/h2><p><a href=\"https:\/\/www.ironistic.com\/how-often-should-you-redesign-your-website\/\">Experts recommend<\/a> redesigning your website every 2-3 years to make sure your website looks fresh and modern, and that it suits contemporary user needs in terms of UX\/UI.<\/p><p>If you experience a drop in sales, traffic, and conversion rates sooner than that, then you may need to do a redesign earlier.<\/p><p>If you\u2019re running a small business and are on a limited budget, redesigning every 5-8 years would be enough. Instead of full-scale redesigns, you may wish to invest in some smaller website refreshes along the way.<\/p><h2>How Much Does It Cost to Redesign a Website?<\/h2><p>The cost of redesigning a website depends on the degree to which you\u2019re looking to shake things up. It also depends on who\u2019s going to be doing it. And of course, it depends on what your budget is. A redesign can cost anywhere from $100 &#8211; where it\u2019s all minimal changes and you do it yourself &#8211; to over $40,000, if it\u2019s a big website that requires a host of new functionalities, designs, and so on.<\/p><p>Let\u2019s take a quick look at your options:<\/p><ul><li><b>DIY.<\/b> Redesigning a website by yourself is by far the cheapest. You can head over to <a href=\"https:\/\/themeforest.net\/\">ThemeForest<\/a> and choose a website theme &#8211; they cost between $30 &#8211; $100. If you want more creative control over how the site functions, you can consider purchasing a <a href=\"https:\/\/my.studiopress.com\/themes\/genesis\/\">Genesis Framework<\/a> package, which includes the framework of your website as well as the visual design. As the framework encompasses the back-end of your site, you can use it to easily edit and create content as well as visuals. Getting the framework plus a theme costs between $100 and $130.<\/li><li><b>Hire a freelance designer\/web developer.<\/b> Whether you opt for a designer or a developer (and sometimes one person can do both) depends on <a href=\"https:\/\/www.domainnamesanity.com\/blog\/getting-help-with-wordpress\/\">what you need help with for the redesign of your website<\/a>. For visual redesigns, look for a designer; for functional redesigns, look for a developer; and for better user experience, look for a UX\/UI designer. In any case, a freelance designer would charge between $2,000 to $5,000 for simple websites and visual redesigns. The price can go up to $15,000 for larger websites and more intricate designs. If you hire multiple freelancers for various aspects (look, functionality, UX), the price increases per worker.<\/li><li><b>Hire an agency.<\/b> Although it\u2019s the priciest option when it comes to redesign, you also get the best value-for-money, especially if you\u2019re doing a full-on visual, functional, and UX redesign. A web design and development agency comes with its own tried-and-true team which will work to bring all the elements together in an efficient and visually pleasing manner. Plus, it would probably get the job done faster than a single freelance agent doing everything on their own. For a smaller, simpler website you can expect the redesign to cost between $15,000 and $20,000, while a bigger and more complex website would cost $20,000 to $40,000.<\/li><\/ul><h2>How Long Does It Take to Redesign a Website?<\/h2><p>This really depends on the scope of your redesign. A simple redesign, which uses templates, existing themes, and plugins, and doesn\u2019t require much additional coding, will take around a month (30-45 days). A more thorough, complex redesign with custom elements, for a bigger website with more pages (between 25 and 40), can take anywhere from 2 to 6 months.<\/p><p>If you hire a freelancer or an agency, they can provide you with an estimate based on what you need done. Of course, the estimated deadline is often subject to changes, so be prepared for it to last a bit longer than initially expected.<\/p><h2>How to Redesign Your Website: a Guide<\/h2><p>The most important thing when doing a redesign is to <b>do it with the customer in mind.<\/b> So you should focus on user experience, site ergonomics, and what makes a customers\u2019 visit to your website the most pleasurable and frustration-free. But for customers to actually <i>get<\/i> to your website, you need to do your redesign with great care, so as to ensure that your website doesn\u2019t drop in the search results. That\u2019s why we\u2019ll start off with SEO.<\/p><h3>1. Start With SEO<\/h3><p>A lot of the time, people redesigning websites build new pages and forget the old ones, move or delete old content, and change page URLs like it\u2019s nobody\u2019s business. These three things are an excellent way to disappear far into the void of never-accessed page 2 of search results. In other words, to make your way into the irrelevant, last pages of a Google search.<\/p><p>What these types of redesigns are forgetting:<b><\/b><\/p><ul><li><b>Existing pages have already built up authority for search engines. <\/b>Changing what already works will have a negative impact on your online visibility and SEO.<\/li><li><b>Existing, optimized content gets lost amongst the new pages and fails to reach visitors and search engines.<\/b><\/li><li><b>Site crawlers <\/b><b><i>hate<\/i><\/b><b> duplicate content, poorly constructed redirects, and error pages. <\/b>They\u2019ll drag your website to the bottom of the search results as a result.<\/li><\/ul><p>Website crawlers determine the value of your website based on various coded algorithms. Some factors include keyword optimization, page loading speed, and layout (structure, organization). Crawlers like unique, original, well-written, keyword-optimized content and they hate duplicate pages. They also don\u2019t like <b>404<\/b> errors, missing links, and slow loading speeds. All these things can happen if you aren\u2019t extra careful with content and layout when doing your redesign.<\/p><p>Some SEO things to keep in mind when redesigning include:<\/p><ul><li><b>Avoid changing URLs whenever possible.<\/b> Moving blogs, pages, and content or updating permalinks can lose you your site\u2019s backlinks that you\u2019ve built up over the years. Do your best to keep URLs unchanged during your redesign. If not:<\/li><\/ul><ul><li><b>Make sure to <\/b><a href=\"https:\/\/www.domainnamesanity.com\/blog\/how-to-redirect-a-url-wordpress\/#2_How_to_Redirect_a_Page_Using_a_301_Redirect\"><b>create 301 redirects<\/b><\/a><b> when necessary.<\/b> As of 2016, 3XX (301, 302) redirects <a href=\"https:\/\/searchengineland.com\/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608\">no longer lose pages\u2019 SEO value<\/a>. However, 301 redirects <i>do<\/i> slow down page loading speed, and too many redirects add up &#8211; and so does the time it takes for a page to load. Remember that while a 301 redirect isn\u2019t a ranking factor, <a href=\"https:\/\/developers.google.com\/web\/updates\/2018\/07\/search-ads-speed\">page loading speed<\/a> is. A 301 redirect every now and then is admissible, but it\u2019s not the optimal solution (the one above <i>is<\/i>). Try <a href=\"https:\/\/varvy.com\/tools\/redirects\/\">diagnosing your redirects<\/a> before taking your redesigned site live.<\/li><\/ul><ul><li><b>Make sure you <\/b><a href=\"https:\/\/www.domainnamesanity.com\/blog\/error-404-not-found\/\"><b>don\u2019t leave 404 errors behind<\/b><\/a><b>. <\/b>These are bad for ranking, too.<\/li><\/ul><ul><li><b>Research the pages on your website, and see how they\u2019re ranked.<\/b> Using a tool like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> can help you get a sense of which pages are doing pretty good, SEO-wise. Keep as much as high-ranking content as possible. Instead of starting anew on pages that already have some authority, just add content, like text or images. This can even help you <a href=\"https:\/\/backlinko.com\/seo-techniques\">increase SEO traffic by up to 111%<\/a>. You can also use <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a> to study traffic patterns.<\/li><\/ul><ul><li><b>Get a technical SEO audit.<\/b> An audit will examine your website\u2019s overall SEO performance. You\u2019ll get an inside scoop at how much traffic you generate, how each page performs (which ones rank high, as opposed to which ones have the least traffic and highest bounce rate), technical problems in terms of broken links and 404 errors, the keywords you\u2019re ranking for, and what layout\/navigation problems are preventing visitors from turning into clients. <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a> is a great SEO audit tool you can try.<\/li><\/ul><ul><li><b>Reevaluate your goals and target audience.<\/b> Redesigning is a good time for this. If your target audience has changed, you\u2019ll need to aim for design, content, search engine, and so on, that is suitable for your current target audience.<\/li><\/ul><ul><li><b>Important steps while building and after building your new site.<\/b> While you\u2019re building your new site, make sure to <b>no-index<\/b> it. This will prevent search engines from crawling it before it\u2019s ready &#8211; and before it\u2019s ready, it\u2019s just a duplicate of your old site. Doing this in WordPress is easy &#8211; just go to <b>Settings<\/b> and you\u2019ll find the option there. Before publishing your new site, <b>make sure to crawl it<\/b> and see if everything\u2019s in order.<\/li><\/ul><p>If you\u2019ve decided to do the redesign through an agency, and are in the midst of choosing one to work with, notice how much attention they\u2019re paying to SEO before coming up with plans and concepts for your revamped website. A good agency <b>will do all this<\/b> without having to be reminded of it.\u00a0<\/p><h3>2. Content<\/h3><p>Once you\u2019ve gathered detailed data about all the pages on your website through an SEO audit, it\u2019s time to analyze this data and see how you can use it to improve SEO and user experience on your website, starting with content. Here\u2019s an overview of what the content phase looks like:<\/p><ul><li><b>Create a sitemap of your old website, where you chart the current URL structure.<\/b> Keep the URLs unchanged for well-ranking pages, use 301 redirects where needed, and just overall make sure there are no duplicates or dead-ends.<\/li><\/ul><ul><li><b>Based on how various pages are doing,<\/b> decide where you should edit the content as little as possible (well-ranking pages), and maybe just add some text or images to it. Pages with insignificant ranking can be completely updated with new, high-quality content.<\/li><\/ul><ul><li><b>Create a new sitemap for your redesigned website.<\/b> You can use any of the popular SEO or sitemap plugins for WordPress.<\/li><\/ul><ul><li><b>Add new content.<\/b> It\u2019s time to add new content to the appropriate pages. This includes high-quality text as well as beautiful visuals &#8211; images, videos, and so on. If you don\u2019t have a blog, make one! You can hire a content writer and a web designer to help you out.<\/li><\/ul><h3>3. Design<\/h3><p>Design should follow user research, content, and SEO auditing &#8211; not precede it. It\u2019s important to first get a clear grip of what you need to do before you come up with a visual concept for the redesigned website.<\/p><p>Again, the main thing here is redesigning with your customer in mind. What brings them to your site? What can keep them around? What sort of layout, structuring, and content can improve their experience on your website? Once you have the answers to these questions, you can start changing the look of the main pages (homepage, about page, contact page, etc.) to be attractive for the visitor.<\/p><p>There are a few steps in the design process:<\/p><ul><li><b>Start with mockups.<\/b> A mockup is a visual, non-functional, static representation of what your website would look like. It serves to show what your website and its functionalities could potentially look like. You can ask the freelancer &#8211; or agency &#8211; to come up with several mockups that use different color palettes and patterns, layout and organization, shapes, fonts, buttons, and so on. A mockup can be created in an image manipulation tool like Gimp or PhotoShop. Once you choose and edit your favorite mockup, the developers will be able to realize your vision more easily. If you\u2019re doing this yourself, you can just browse through popular templates that have shown to be successful in boosting user experience. Or, you can copy the layouts of the best UX site templates.<\/li><\/ul><ul><li><b>Make sure to include images.<\/b> High-quality, relevant images &#8211; and visual elements overall &#8211; are important in getting people to stick around. You\u2019ll need these for most pages, as well as for your eCommerce store &#8211; if you have one.<\/li><\/ul><ul><li><b>Pay attention to fonts. <\/b>Use readable, user-friendly fonts, and never more than three types of fonts per page, or even per website &#8211; it looks silly and confused. Which isn\u2019t you. Opt for easy-to-read fonts like Merriweather or Roboto from Google Fonts, or Arial, Trebuchet, or Calibri from Microsoft Office. In any case, it should be a font that\u2019s readable in different sizes, small and large.<\/li><\/ul><ul><li><b>Don\u2019t get rid of everything old, just cuz.<\/b> If your logo already has widespread recognition and is working for you, you don\u2019t need to change it. You can update it, or refresh it &#8211; something like softening the curves or playing with the color tones &#8211; if you think that it looks a bit outdated. But a complete do-over, just cuz, will do more harm than good. You\u2019ve got a brand, stick to it!<\/li><\/ul><h3>4. Development<\/h3><p>Once you\u2019ve conceptualized how your website will look and function, it\u2019s time to make it\u2026 well, that way. This phase is called development, where front-end developers will code your redesigned website with the decided-upon look and functionality (plugins, payments, signup forms, buttons, etc.). They can refer back to the mockups for guidance.<\/p><p>Then, back-end developers will handle the structure of your website and its databases on its server. This is usually done by integrating the back-end to a <a href=\"https:\/\/www.domainnamesanity.com\/blog\/what-is-a-content-management-system\/\">CMS like WordPress<\/a>.<\/p><p>You\u2019ll also want to <b>make sure to develop a mobile-friendly version<\/b> of your website. The design for desktop and mobile, as you\u2019ve noticed, is quite different. In 2020, over half of website traffic, or <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">51.53%, came from mobile devices<\/a>, so it\u2019s pretty important that you have a mobile version for your website. An agency or freelance developer can do this for you.\u00a0\u00a0<\/p><h3>5. Publishing Your Website<\/h3><p>Here are a couple of tips to keep in mind in this last step of the process &#8211; publishing. Remember, it\u2019s not a one-time press of a button. This, too, is a process. In the spirit of what you should and shouldn\u2019t do, we\u2019ll format it as redesign do\u2019s and don\u2019ts.<\/p><h4>Do:<\/h4><ul><li><b>A\/B testing.<\/b> A\/B testing can help you determine how well the new pages on your website are doing, in comparison to the old ones. You can also try out different page alternatives if you have the budget. This can help you optimize user experience and conversion rates! Try a tool like <a href=\"https:\/\/www.crazyegg.com\/ab-testing\">Crazy Egg<\/a> to test the efficiency of your website, product pages, signup forms, and landing pages without having any knowledge of coding. Using the data provided in the results, you\u2019ll be able to tweak your design, functionality, and overall strategy in the direction that seems most promising.<\/li><\/ul><ul><li><b>SEO optimization for the entire website.<\/b> Make sure you optimize the SEO for all the pages on the redesigned website, so as to draw in users via organic traffic, like Google searches. This includes integrating keywords, writing custom meta descriptions, alternating text to images, and so on.<\/li><\/ul><ul><li><b>Test everything before publishing your website.<\/b><\/li><\/ul><h4>Don\u2019t:<\/h4><ul><li><b>Don\u2019t do a hard reset.<\/b> Remember how we talked about domain authority and\u00a0 SEO-optimized content? Don\u2019t get lost in the process of redesigning and end up doing everything from scratch. Always remember that some things are worth keeping.<\/li><\/ul><ul><li><b>Don\u2019t update everything at the same time.<\/b> What\u2019s the rush? Updating everything at once, i.e. suddenly publishing a whole new website can leave you with a lot of bugs and inconsistencies. Be aware that a website redesign takes time, and quality shouldn\u2019t be compromised in order to get your new look sooner. Introducing the new aspects one &#8211; or a few &#8211; at a time gives you and your team space to see how they work, deal with a manageable number of problems at any given time, and more room for learning and adjusting.<\/li><\/ul><h2>A Few Words Before You Go\u2026<\/h2><p>Trust the process. Rushing barely ever gets the best possible results, and the best results are your aim in redesigning your website. Keep in mind that redesigning your website doesn\u2019t mean starting from scratch, but improving on what you already have.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d9db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02d9db7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3db840\" data-id=\"e3db840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a6169 article-end elementor-widget elementor-widget-spacer\" data-id=\"60a6169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565995e elementor-widget elementor-widget-heading\" data-id=\"565995e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">View Related Articles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bb133 elementor-widget elementor-widget-spacer\" data-id=\"21bb133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404e6d4 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"404e6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1583 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/cheap-com-domain-registration\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/05\/cheap-com-domain-registration-1024x768.jpg\" class=\"attachment-large size-large wp-image-1584\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/05\/cheap-com-domain-registration-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/05\/cheap-com-domain-registration-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/05\/cheap-com-domain-registration-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/05\/cheap-com-domain-registration.jpg 1396w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/cheap-com-domain-registration\/\" >\n\t\t\t\tCheap .com Domain Registration\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The .com domain is the most popular domain extension in the world today. According to the latest statistics published by Verisign, there are over 350 million registered domains, and 51%  of them use .com domain extensions. We\u2019re not saying the crowd is always right, but in some cases, it makes a pretty good point.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2357 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/dot-site-domain\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-site-1024x768.jpg\" class=\"attachment-large size-large wp-image-2360\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-site-1024x768.jpg 1024w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-site-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-site-768x576.jpg 768w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-site-1536x1152.jpg 1536w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2021\/08\/dot-site-2048x1536.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/dot-site-domain\/\" >\n\t\t\t\tAll About the .site Domain Extension\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In this article, we&#8217;ll provide you with the answers to the most common questions, such as when was .site introduced, who administers it, and what type of websites .site extension suits the best.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-847 post type-post status-publish format-standard has-post-thumbnail hentry category-domain-names\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.domainnamesanity.com\/blog\/what-was-the-first-registered-domain-name\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/first-ever-domain-small.jpg\" class=\"attachment-large size-large wp-image-964\" alt=\"\" srcset=\"https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/first-ever-domain-small.jpg 900w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/first-ever-domain-small-300x225.jpg 300w, https:\/\/www.domainnamesanity.com\/blog\/wp-content\/uploads\/2020\/03\/first-ever-domain-small-768x576.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.domainnamesanity.com\/blog\/what-was-the-first-registered-domain-name\/\" >\n\t\t\t\tWhat Was the First Ever Registered Domain Name?\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Today, the internet is entrenched in most people\u2019s daily lives. As of January 2020, there are roughly 4.5 billion active internet users worldwide. For work, education, and entertainment, the internet has become an indispensable part of the way we function. But how did it all begin?<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4fddc elementor-widget elementor-widget-spacer\" data-id=\"0b4fddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are many reasons why you may be considering a website redesign. Maybe you\u2019ve found your site traffic to be stagnant, or your conversion rates to be dropping. Or maybe your website\u2019s appearance looks outdated and no longer serves the taste &#8211; or expectations &#8211; of today\u2019s internet users.<\/p>\n","protected":false},"author":1,"featured_media":2026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Do A Website Redesign - Domain Name Sanity Blog<\/title>\n<meta name=\"description\" content=\"Get an in-depth look at the website redesign process: what it entails, what to expect, what you should do, and what you shouldn\u2019t do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domainnamesanity.com\/blog\/how-to-do-a-website-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do A Website Redesign - 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